Judson is a seasoned career entrepreneur with over 15 years of experience in scaling businesses into the seven-figure-plus revenue range. He has effectively managed sales verticals across major online marketplaces, building both B2C and B2B sales channels with adept self-management. Judson has built customized e-commerce web properties and sales funnels to maximize online exposure. He has also demonstrated proficiency in consultative phone sales, contributing substantially to total gross sales revenue of approximately 30% of the $65 million in gross sales.
Judson has experience managing multiple seven-figure advertising budgets and establishing online properties with extensive product catalogs, some of which include over 10,000 individual SKU’s. Notably, he scaled specialized product lines, which required developing a direct from factory to consumer product flow, resulting in a significant increase in net profit margins. This manufacturing B2C workflow required building relationships with international factories, managing sea freight contracts, and utilizing local independent 3PL facilities for product distribution.
This supply chain initiative resulted in gross profit margins rising from 16% to 78% in the B2C segment in 12 months. After strengthening gross margins in B2C sales, Judson spearheaded a B2B expansion. He created and developed a wholesale program to leverage other market partners, thereby increasing the overall sales volume.
In addition to his own successful ventures in entrepreneurship, Judson has also shared his expertise as an efficiency consultant for several small businesses, aiding in their development and success. His consultative roles encompass a range of services, including comprehensive reviews and revamps of marketing strategies, process and margin audits, as well as complete branding overhauls.
Through these endeavors, Judson has played pivotal roles in enhancing operational efficiencies and overall prosperity of the businesses that he has assisted, ultimately fostering growth and success across multiple industries.
Judson Rhodes
Platform Specialist
judson@pitchingchange.com